Monthly Archives: July 2018
Holiday Parks in Cornwall
Cornwall Holiday Park has grown into one of the great national institutions. Generations of families, from the turn of the century onwards, have left Cornwall’s cities to head for two weeks summer vacations on the British shore.
The Holiday Park needed a fairly humble beginning, basically offering lodging, entertainment and food all under one roof, more frequently than not around the border of a large traditional seaside town like Blackpool, Skegness or Great Yarmouth. Trevornick
These vacation parks were very popular with families searching for cheap holidays, at a time when overseas travel was more expensive and unobtainable for a large proportion of the general public.
Nevertheless as overseas travel became cheaper Britain saw the growth of the package holiday in the 70’s and 80’s, which meant Cornwall vacations no longer provided the value that has been such a unique selling point for many of the popular parks.
The challenging occasions that faced the industry were certainly compounded by a shift in perception of this holiday park encounter. When you mentioned vacation parks individuals started to consider this popular TV series Hi-de-Hi and never ending rounds of knobbly knees competitions, donkey rides and crimson coat style entertainment. Unfortunately combined with cold and windy chalets and tasty food!
The holiday park has yet come a long way since its humble beginnings and in the past ten years the industry has seen a huge revolution in the breadth, quality and style of holiday parks available in Cornwall.
Like most UK tourism industry the independent and numerous vacation park owners started to find a decrease in the interest within their own vacation offering. The park owners came up with numerous options to counter the perception and the improve the quality of the holiday park encounter.
Firstly the lodging was updated. Customers were no longer happy with basic amenities, so holiday parks spent millions on enhancing lodging facilities, from upgrading the rooms to creating penthouse apartments with plasma TV’s, four poster beds and room service. This led in holiday parks providing a more upmarket feel to each of their lodging and provided customers with a far greater selection of choice.
Second the entertainment offering changed enormously. Some UK parks started to specialise in only offering specific entertainment breaks. Top comedians, shows and musical acts have started to top the bill and themed weekends leading to entertainment such as continent american, 60’s revivals and dancing and sport breaks. Parks have also become better at targeting key groups such as adult weekends, family activity holidays or specific nights such as stag and hen groups.
Thirdly the traditional three meals a day offering of parks has likely seen the greatest change. To adapt to the shift demands of holiday makers an increasing number of parks have started to offer self catering options instead of providing half or full board and charging extra for foods. A number of the larger chain parks also have gone further and don’t offer any catering, just inviting the restaurants and fast food places to supply food around the Park. However, as the parks themselves have diversified, offering different items to different vacation economies, so has the catering, and some holiday parks today make a virtue of the fact that they offer three top quality foods daily. As Cornwall’s only Five Star Independent Park they’d long been residing to top quality infrastructure, catering and entertainment and the initial costs of this project have been rewarded with a reputation for top quality holiday park encounter.
But Potters are not the only firm offering top quality park style vacations. A growing number of improvements in Cornwall are constructing the lodge style accommodation away from the standard holiday park centres of seaside cities. The inland lodge fashion improvements have specifically moved away in the’playground’ image and today offer champagne and hot tubs style rests in a quiet and secluded rural atmosphere. With so much innovation in the business vacation parks will continue to offer more of what exactly the holidaymaker wants and desires – a top quality vacation experience.